The journey started in 2000 as a graphic designer, working across both print and web platforms. A childhood flair for photography—combined with a noticeable gap in quality advertising and product imagery—led to formal training in Advertising Photography at Ambitions 4 Photography Academy in 2004. By 2005, he had already embraced the shift to digital photography, staying ahead of the curve.
In 2006, he founded a design agency in Chennai, and by 2009, expanded operations with an international branding consultancy based in the UAE—delivering strategic creative services to clients in the UK, Germany, and the USA.
By 2010, a lifelong passion for motorsports turned his creative lens toward fast cars and bikes. This passion led to the launch of Motor Racing India in 2011, India’s first dedicated motorsports news portal—coinciding with the debut of the Formula One Indian Grand Prix. In 2012, he was accredited by the Fédération Internationale de l'Automobile (FIA) to cover the Formula 1 World Championship.
In recent years, his work has focused on Creative Direction, Photography, Branding, and Consulting—helping brands navigate the visual and strategic demands of the new-age social media landscape.
JK Tyre, Convenio Foods, Buhari, Chef Willi, Hindustan University, Food Consulate, Boganvila, Pasta Fresca Da Salvatore, ABL Biotechnologies, Titan World, Baasu Consultants,
Salon House (UK), Zooltan (UAE), Num8ers (UAE), Lamia Jewellers (UAE)